EMIRATES DRAW

Emirates Draw is a CSR-first organisation that promotes the marketing and execution of multiple events, draws, and products that serve society in an entertaining yet conscious manner.

The Process

Our team worked closely with Emirates Draw to increase brand awareness and boost web traffic and generating leads. To achieve these objectives, we developed a strategy that included a mix of tactics such as social media marketing, email marketing, and event planning to complement and enhance the PR team’s efforts, while also helping to achieve our marketing objectives.

The Outcome

As a result of our campaign, we were able to secure coverage for Emirates Draw's news, press conferences, press releases, and winner stories in a variety of media outlets, including international, regional, and local publications, increasing share of voice against the competition to over 74%.

Mirrari specializes in manufacturing luxury yacht services and provides its niche segment of customers with exhilarating rich experiences at the most remarkable marine destinations around the world, with innovatively-crafted vessels and exceptional services.

The Process

Our team worked with Mirarri to develop their strategic branding and website. We created the name and logo for the company and designed and developed their website.

Our creative team embarked on a transformative journey to develop an awe-inspiring brand concept that encapsulates the spirit of seamanship and the allure of the open Gulf waters in UAE. Guided by our passion for design and innovation, we meticulously crafted a brand identity that resonates with maritime enthusiasts and conveys the unique essence of Mirarri’s offerings.

The Outcome

The developed website serves as a virtual gateway to the world of Mirarri, inviting visitors to embark on an immersive voyage of discovery as part of a pre-launch teaser activation that involves a competition to find a key in the map for a chance to win a Mirarri boating experience. Through the integration of interactive features, immersive storytelling elements, and intuitive functionality, we created an engaging digital space that mirrors the allure and excitement of a Mirarri boats, followed by three stages of the website enhancements to ensure full functionality.

RUSHIO is an innovative sports brand that provides a range of boxing gloves and hand wraps for everyone, which come in original color concepts crafted to represent exceptional qualities of the human spirit and the characteristics of fighters.

The Process

Our mission was to create a dynamic and user-friendly e-commerce website that not only showcases RUSHIO's high-quality products, but also captures the brand's ethos of strength, determination, and thrill of fight, as well as opportunities to adapt it to Web3 in the future.

The Outcome

Drawing inspiration from the sport of boxing and the vibrant world of fighters, we approached with a visually striking design aesthetic that combines bold typography, impactful imagery, and original color concepts as well as intuitive navigation and seamless shopping experience.

Maison D’Art is the exclusive Middle East distributor for a range of designer home décor and lifestyle brands, supplying a range of furnishing fabrics, wallcoverings, upholstery, and accessories by leading designers such as Designers Guild, Ralph Lauren, and Christian Lacroix.

The Process

Our goal was to create a captivating and functional website that would serve as a virtual gallery, showcasing Maison D'Art's showroom, and exceptional range of interior designs, brands and projects.

The Outcome

To mirror the refined elegance and sophistication associated with Maison d'Art, we created a sleek and modern design aesthetic, employing a harmonious color palette, elegant typography, and well-curated imagery. The virtual gallery radiates a sense of luxury and timeless style, instantly captivating visitors and reflecting the essence of the designer brands represented.

Having established itself as a leader in the world of luxury gifts, the house of Kane & Ashley extended its expertise into the opulent world of fragrance with Mavroki. Combining in-depth knowledge and creative flair, Mavroki has developed an inimitable collection of opulent eau de parfums that are the ultimate tribute to their legacy of luxury.

The Process

Mavroki was looking to strengthen its presence through social media and further position itself in the high-end industry to reach the target audience.

Strategy

In order to effectively position Mavroki as a high-end fragrance brand, our approach included a comprehensive social media and content marketing strategy that showcased the unique features of Mavroki's fragrance lines, while also highlighting the brand's attention to detail and commitment to quality, in which we ensured that the brand was being promoted to the right audience at the right time.

Champs is a sports club based in Dubai, that offer a gym and services of several sports such as basketball and padel, in addition to their own events and venue they offer to host thei clients’ events. 

The Process

Local Champs account, based in Dubai, focuses on sharing sports news and updates with their followers. They needed help to increase their social media reach and engagement. Our team worked closely with them to identify their objectives and develop a strategy to achieve them.

The Outcome

Our efforts were spread across social media, influencer, and content marketing. We chose these tactics because they would complement the champs account's efforts and help them achieve their objectives. We created an enhanced social media calendar, partnered with the right influencers, and created captivating content to help drive engagement and lead generation.